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What your shop front signage can say about your business

When you choose a sign for your business, you ought to make sure that it suits your company. You may not realise it, but the sign you choose says a whole lot about the quality of your business. When it comes down to it, you need to ensure that your shop front signage is eye-catching and unique. That is why you need professional, bespoke signage that attracts people to your store. Everything from your sign printing to the design needs to be of the highest possible quality. Let’s take a quick look at some of the things you need to consider.

Colouring

Different colours signify different things to people. When it comes to designing your shop front signage, you need to make sure that it sends out the right message. You may want to use the same tones that you have in your primary logo. That way, your signage will have a fluid look and suit your business. You should also consider what colours will attract the most attention. For example, yellow and red often tend to be quite eye-catching.

Style

What style are you trying to portray with your signage? If you are a high-class shop, your sign should use rich, elegant colours. It should have an interesting typeface – perhaps a serif font. Before you decide on this aspect of the sign, you need to consider what will work for your audience. If your shop sells children’s toys, you could use cartoons or characters in the sign. There are many options out there if you are willing to consider them. One thing you need to ensure is that the sign printing is of a high standard. If the signage is blurry or discoloured, this will stick out like a sore thumb. When you choose quality printers, like our one, you can be sure that this problem will never arise.

Typefaces

There’s a broad variety of typefaces out there from which you may want to choose. Remember, the font style you use can say a great deal about your shop. You need to make sure that your typeface suits your needs before you use it. It would seem that sans serif fonts tend to work best for familiar brands. That is to say, they are apt for brands that want to appear friendly or jovial. If you have a serious shop, though, like an estate agents, you may wish to opt for a serif font. These typefaces send out a straightforward message.

Attraction

The most important thing to remember when you choose your signage is that it must be attractive. The entire point of your sign is that it attracts people’s attention so that they may come into your shop. If you create a sign that is dull and boring, people will never notice it. In the same respect, if your sign is not colourful, you could find that it fades into the background. Before you select a design, you need to make sure that everything from the sign writing to the print is ideal. That way, your sign will say all the right things about your company.